Vacation Rental Success

Heather Bayer aka @CottageGuru
Vacation Rental Success

Heather Bayer, author of Renting Your Recreational Property for Profit, former CEO of a highly successful cottage rental agency, and a popular blogger, hosts the Vacation Rental Success podcast. With many years experience of owning and managing multiple vacation rental properties, Heather brings her knowledge and views on every aspect of the business, together with interviews with vacation homeowners and industry experts. Heather has appeared as a guest on CTV Canada, CBC Radio, Rogers TV, and Chex TV and is frequently interviewed on real estate and travel topics by magazines and daily newspapers.

  1. MAR 26

    VRS604 - Cutting Through the AI Noise: How to Choose the Right Tools for Your STR Business

    This episode of the podcast is sponsored by Guesty, your all-in-one platform for hospitality businesses to automate and optimize every aspect of your operations. ***Use code SSTIRCRAZY for 50% off your first annual plan***  >> Discover more about Guesty in the Virtual Vendor Showcase We’re back with Part 2 of my chat with AI educator and vacation rental marketer, Nihal Salah - and trust me, if you thought the first conversation was packed, this one goes even deeper. In this episode, we tackle the challenge so many of us are facing right now: how do you choose the right AI tools without getting overwhelmed by the endless options? With over 32,000+ tools out there (yes, really), it’s easy to fall into analysis paralysis or end up subscribing to a dozen platforms you barely use. Nihal and I share our favorite go-to tools, what we’re using in our own businesses, and how to evaluate which platforms are truly worth your time and money. We also explore the difference between individual LLMs (like ChatGPT, Claude, and Gemini) versus aggregator platforms (like Abacus and Poe), and how each one fits into a short-term rental operator’s toolkit. We even take a side trip into dog diet planning using Claude (yes, AI really can do that), and why being intentional is the most important skill you can develop when integrating AI into your business.   ________________________________________________________________________________________________________ Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS604

    56 min
  2. MAR 19

    VRS603 - AI-Powered Marketing for Vacation Rentals: What You Need to Know

    This episode of the podcast is sponsored by Guesty, your all-in-one platform for hospitality businesses to automate and optimize every aspect of your operations. ***Use code SSTIRCRAZY for 50% off your first annual plan***  >> Discover more about Guesty in the Virtual Vendor Showcase AI-Powered Marketing for Vacation Rentals: What You Need to Know Wondering how AI can make your vacation rental marketing more efficient and impactful? From crafting compelling property descriptions to optimizing SEO and automating guest communication, AI is changing the game. But how do you use it effectively - without getting overwhelmed? In this episode, marketing expert Nihal Salah joins Heather Bayer to break down practical AI use cases for short-term rental marketing. You’ll discover how AI can help streamline content creation, enhance guest experiences, and drive more direct bookings - all while saving you time. Why AI Matters for Your Vacation Rental Marketing AI isn't just a trend - it’s a powerful tool that can help hosts and property managers work smarter, not harder. Nihal shares how AI can: Improve your property listings with optimized descriptions and compelling titles Boost your SEO strategy to increase visibility and direct bookings Analyze guest reviews to uncover hidden trends and key selling points Repurpose content efficiently across multiple platforms Enhance guest communication through AI-powered assistants and chatbots If you’ve been curious about AI but unsure where to start, this episode will give you clear, actionable steps to integrate AI into your marketing strategy. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS603

    54 min
  3. MAR 5

    VRS601 - Is Your ChatGPT Showing? - with Amber Hurdle

    This episode of the podcast is sponsored by Guesty, your all-in-one platform for hospitality businesses to automate and optimize every aspect of your operations. ***Use code SSTIRCRAZY for 50% off your first annual plan***  >> Discover more about Guesty in the Virtual Vendor Showcase In a recent post on Linkedin, Amber Hurdle said: “Your ChatGPT Is Showing….and it’s stripping the authenticity out of your brand. ”Whether it’s an over-use of hyphens, emojis or particular sentence structures, most of us have used enough of them to be ‘seen’ as ChatGPT users, and the grammar police aren’t taking prisoners.   It’s time to take back our humanness and our attention to sharing personal brand in a way that makes us unique.If you have ever been in a room where Amber Hurdle is speaking, you’ll appreciate her passion for branding and marketing, and will have come away with a renewed enthusiasm for making your mark.   In this episode, Amber brings the zest she shares in her opening keynotes to the topic of strategic use of AI in the ways we communicate and build our brands.‍ Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS601

    1 hr
    4.9
    out of 5
    25 Ratings

    About

    Heather Bayer, author of Renting Your Recreational Property for Profit, former CEO of a highly successful cottage rental agency, and a popular blogger, hosts the Vacation Rental Success podcast. With many years experience of owning and managing multiple vacation rental properties, Heather brings her knowledge and views on every aspect of the business, together with interviews with vacation homeowners and industry experts. Heather has appeared as a guest on CTV Canada, CBC Radio, Rogers TV, and Chex TV and is frequently interviewed on real estate and travel topics by magazines and daily newspapers.

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