Podcast Vacation Rental Marketing http://traffic.libsyn.com/cottageblogger/VRS053_-_Amy_Blomquist_-_The_Memory.mp3Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | RSS Wherewaterfalls is Amy Blomquist’s vacation rental property in Loma Mar, California. A beautifully presented and photographed off-the-beaten-track home that delights every guest that visits. I could just say that, but in fact there is far more to it …..a fascinating story of Scandinavian immigrants who crossed the ocean in the 19th century, built a business in the timber industry and created a family community that continues to live in the same area. As a direct descendent of that first settler Amy is rightly proud of her ancestry; the Scandinavian hospitality has clearly been passed through the generations as this seems to be part of Amy’s genetic make-up. This episode explores Amy’s progress from a start-up vacation rental property to the highly successful reservation machine it has turned into. Given that occupancy has increased 50% in the past year, it is clear she is operating a successful strategy that encompasses her innate philosophy of hospitality together with a strong marketing approach. Amazing what @wherewaterfalls has done with her #vacationrental property in #Pescadero #California. Amy initially wondered whether it would be possible to promote a more remote property and be successful in an area that is less well-known. She has proved that it is. By creating a beautiful website, incorporating social media tactics and delivering outstanding customer service, she is fulfilling a goal – to be less dependent on the major listing sites… In this episode we talk about: How tuning into the demands for distressing and reconnection drives traffic Why telling a story on her website is effective Using hypnotic imagery in the web text The importance of photography to tell the story The growth in organic traffic to the Wherewaterfalls website The value of consistent learning Why she has created an Insider Guide The importance of Amy’s Google Plus page in her marketing mix Amy’s take on hospitality and why we should take notice Links to sites mentioned in the episode: Wherewaterfalls website Amy’s Google + page Lou Bortones Creative Live Video Training VRS007 – Mastering social media for vacation rental with expert Evelyn Gallardo Vacation Insider Guides Antonio Bortolotti – Fully Book Formula Alan Egan Booking +4G course Where you can find Amy: Website Twitter Facebook Google+ Pinterest
