Do you ever wonder if your listing is attracting people to inquire about your property? Perhaps you see the stats that show how many have looked at it…but you didn’t get the inquiries or bookings that would make that number seem realistic. Could it be something in your listing that is moving them onto the […]
Social media experts David Thompson and April Burns fromInterCoastal Net Designs, join me in this episode to talk about the importance of engagement on social media for vacation rental professionals. We’re often told to ‘Be Everywhere’ and it’s tough to keep up. Posting on Twitter, Facebook, Instagram, Pinterest, and even Google+ is time consuming and […]
I have a lot of questions about email marketing, and my go-to person for the answers is my son and business partner, Mike Bayer. Mike has made digital marketing his specialty and he not only talks about it – he is consistently walking the talk. From our early days of using Aweber to our business […]
It was a real pleasure to invite Conrad back onto the podcast for Part 2 of our interview – this time featuring his great insights into paid advertising. Our property management company has been in business for 12 years and we’ve never seen the need to use paid ads. Over the years we’ve built up […]
When I first got into this business nearly 20 years ago, there were a lot of niche listing sites. They were started by people with vision and passion who wanted to create the portals for home owners to take advantage of the fast growing interweb. Then, along came Home Away and the beginnings of the […]
The advent of booking fees has caused quite a stir across the industry in the past few weeks and I invited VRS regular, Matt Landau, to give his viewpoint on the topic and to share what he believes owners should be doing to adapt to what seems to be ‘the new normal’ in this business. […]
0″ /> On my desk, there is a mighty tome called The Art of SEO. It is well used with highlighted sections, underlining and lots of notes in the margins. It’s an old friend because it taught me a lot about this weird world of search engine optimization and is always at hand when a […]
With 400 million monthly active users, and 70+ million users who access the platform daily, there’s clearly some potential for adding Instagram to our vacation rental marketing toolbox. And since it is free to use, and relatively easy to learn, there are few barriers to entry. Some owners and VR marketers have embraced Instagram as […]
I’ve been on Twitter since 2008, off and on. Yes, I’ve blown hot and cold on it over the years…bingeing occasionally and then letting the account go dormant for a few months. Over this time, the pattern has become clear. Twitter is like my vegetable garden. When it is fed, watered and nurtured it grows, […]
It’s no secret that video will give you an edge in social media marketing. Stats from Facebook, Twitter and Google Plus suggest that a short video can boost engagement and increase traffic to a website. So why aren’t more people using it? Most would argue that the cost of equipment, time involved in editing, and […]
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