0 Shares Grabbing Interest with Great Vacation Rental Photos I loved the photo posted by Rebecca Brigolante on her Facebook page recently. It’s not just an outdoor photo but an experience and reminded me how important it is to stage photos to evoke emotions. Her web site at Brigolante Apartments shows a real grasp of how important it is to create images to capture […]
0 Shares What we can learn from other owners’ reviews As a proponent of raising standards in vacation rentals and an enthusiastic follower of other successful owners, I often come across examples of best practice to share. This morning, when I checked Facebook there was an update from Margaret Leach, who runs a number of self-catering apartments in Bavaria, Germany. Margaret is a great example […]
0 Shares Harnessing the Power of Your Vacation Rental Guests on Facebook Your vacation rental guests are your best advocates. If they love your place they will tell their friends, write great reviews and talk about the great time they had on Twitter and Facebook; post photos on Flickr and video on Youtube. And if you have a presence on some of these social networks they will […]
0 Shares What’s the value of Facebook for Vacation Rental Owners? I was watching the ‘tech expert’ on Canada TV AM this morning and was interested with this statistic: “The fastest growing demographic on Facebook is women over 55” This struck me, as it doesn’t seem that long since Facebook was regarded as the haunt of the 16 – 25 age group, and of no interest […]
0 Shares From The Renter’s Perspective It’s always refreshing to get a vacation renter’s perspective on what we do, and an eye-opener to find out how many haven’t got a clue that our business even exits. Having spent yesterday at the Mississauga Home & Cottage Show talking to a stream of people who stopped by our booth, I wanted to share […]
0 Shares How to Create Great Copy on Your Listing Have you ever read a description of something, watched a video or heard something on the radio, and felt an immediate pull to purchase it or to find out more? Of course you have….it’s something we all experience at some time and companies spend billions finding out what motivates consumers to choose one product over […]
0 Shares 5 Ways To Make Your Vacation Rental Stand Out From The Competition It’s a competitive world out there folks, and the vacation rental market is no different from any other with thousands of cottages, cabins, villas, gîtes and vacation homes jostling to grab the attention of the rental public. To get their attention, the number one priority is to make sure your listing has ‘eye candy’ appeal […]
0 Shares 25 Ways to Create a Vacation Rental Buzz with Twitter Having a web site and/or a good listing on a major site may be enough to maximize your vacation rental occupancy , however most owners can do with a little extra help in filling up low and shoulder season availability. I have been a Twitter devotee for a few months now and already reap […]
0 Shares What Do Your Bedrooms Say About Your Property? I spoke with several renters this week who were pondering options for their summer vacation, and as usual, asked what their criteria were for their dream vacation rental. The response is usually the same – that the ‘must-have’ requirements are: “Great waterfront for the kids; a clean and well-maintained home, and comfortable beds” There’s not […]
0 Shares Twitter and Vacation Rentals – A Good Marketing Mix? OK – I have just shut my Tweetdeck down, finished all the @replies and retweets I’m doing this morning and am working on getting my followers up to 500 by the end of the week. I am suffering badly from TMT (Too Much Twitter) and bad pun syndrome having just read a post called Twick […]
