0 Shares Could Twitter Be Your Competitive Edge? Every day I talk to people who want to rent a vacation home. Mostly, they are frustrated and confused with so many sites; so little information and so much uncertainty about the choice they are making. As one lady said yesterday: “I’d love to go back to the good old days where I could talk […]
0 Shares How to Stand Out in a Crowded Vacation Rental Market Here’s some questions…. Do you have a clear marketing plan? What targets have you set for occupancy this year? Have you got a budget for advertising and promotion? Is your web site working effectively for you? What strategies will you use to attract more visitors to your site? Are you ready to deal with enquiries […]
0 Shares How to Stand Out from the Competition in Tough Economic Times 2009 could be a tough year for cottage rentals. There’s indications that the increase of properties available for rent, coupled with a reduction in the rental population could mean a difficult time ahead. This means that owners need to market wisely, upgrade, price competitively and be responsive to every enquiry. I’ve written before about ‘cherry […]
0 Shares How To Create A Winter Wonderland Experience Offering winter rentals can provide much needed income in the slower, low-season months and properties that are geared up for the cold, snowy weather can reap real benefits in this competitive market. Creating an ambient atmosphere and cosy welcome is the top priority and here’s a few tips to make it successful. Bedding Change thin […]
0 Shares Video or Virtual Tour? How to Add Interest to Your Listing No-one can tell what effect the economic crisis will have on vacation rentals in 2009. Some say that more people will be staying closer to home therefore the industry is in a good position to promote family vacations to the domestic market. Others are concerned that belts will be tightened to the extent that vacations […]
0 Shares What’s Your Cottage Rental USP? All the signs are pointing to a crowded market for vacation rentals in 2009. The fact that Home Away were able to raise $250 million in venture capital with relative ease indicates that this is an active and buoyant area of the tourism industry. Or does it just show how many owners are now having […]
0 Shares Significantly Not As Described – The SNAD Phenomena There’s a lot of media coverage about vacation rentals at the moment which is interesting as it shows an increased focus on what to many north Americans is a niche vacation product. The latest article in the Wall Street Journal comments on a phenomenom with the handy acronym SNAD or ‘Significantly Not As Described’. Sadly […]
0 Shares Promote Your Vacation Rental With Every Email You Send Every time you send an email, you have a great opportunity to promote your property at absolutely no charge, and it is so simple. John Romano of the Vacation Rentals Community suggests using the Outlook signature function to add a personalised footer that you can attach to every email. His post includes instruction on how […]
0 Shares 10 Ways to Welcome Your Guests this Winter Out of season rentals are such a bonus and we are lucky that we rent most weekends in the winter. Many of our guests are returnees and we like to make them feel really welcome, which of course is why they keep coming back! Making sure the place looks great and creating that wonderful first […]
0 Shares Vacation Rental Reviews We have just driven 10,000 kilometres and stayed in 15 separate campgrounds on an amazing vacation in the US south west. Every campground was chosen from a terrific web site called RV Park Reviews which allows RVers to comment on the places they have stayed and provides an open forum for both positive and negative […]
