We have talked at length, both in blog posts and on the podcast, about the importance of welcoming your guests to your property and how that first impression is invaluable to the outcome of a happy guest. One of our most popular blog posts (The Vacation Rental Welcome Book) covers the in’s and out of […]
A few years ago, enquiries were simpler. They referenced a simpler way of vacationing and underpinned why vacation rentals were becoming so popular. People asked about the outdoors; the waterfront access; how good the fishing was, and whether there were any board games and videos. Fast forward to 2016 and the questions are changing. They […]
Once upon a time, vacation rental accommodation was called self-catering, and that is what people did. They self-catered. They were self-reliant and generally looked after themselves. If a light bulb went out, the guests were happy to change it; if the toilet paper ran out, they would go out and buy some more, and if […]
Today’s guest lives in one of my bucket list spots – the Mediterranean island of Cyprus – and it is one of my destinations for 2016. In fact, we are booked into his Villa Carpe Diem for a week in September, and can’t wait. Apart from being beautifully located on the ancient island of Aphrodite, […]
When I talk to an owner about delighting guests and what that means to them, they will invariably talk about the first impression their guests have of their property, the guest gift they leave, and the amenities they provide. But there is so much more to creating happiness than the origami towel in the shape […]
From the early days of vacation rentals, families have found them to be a great alternative to hotels, and all the listing sites tout families as being a prime group to target. So, why do so many owners fall short of expectations and fail to provide many of the essentials to modern day parents? Probably […]
With 400 million monthly active users, and 70+ million users who access the platform daily, there’s clearly some potential for adding Instagram to our vacation rental marketing toolbox. And since it is free to use, and relatively easy to learn, there are few barriers to entry. Some owners and VR marketers have embraced Instagram as […]
It’s no secret that video will give you an edge in social media marketing. Stats from Facebook, Twitter and Google Plus suggest that a short video can boost engagement and increase traffic to a website. So why aren’t more people using it? Most would argue that the cost of equipment, time involved in editing, and […]
We’ve had friends staying from UK for the past two weeks, and been in long discussion about the differences between the UK and Canada, from driving on the other side of the road, to their expectations of shopping and eating out. I remember my first trip to the US and being completely thrown by four-way […]
I go to a lot of vacation rentals – as a guest. The only time I ever stay in a hotel is near the airport before an early morning flight, or when I’m at a conference and want to be on-site. Of course I’m ultra-critical just because I’m in the business, but I select carefully […]
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