Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Android | RSS
I go to a lot of vacation rentals – as a guest. The only time I ever stay in a hotel is near the airport before an early morning flight, or when I’m at a conference and want to be on-site.
Of course I’m ultra-critical just because I’m in the business, but I select carefully and am usually very happy with my choices. The one thing that is often disappointing is the Welcome Book/Property Guide.
I have high expectations particularly when I’m somewhere I haven’t been before. I want far more than a scrappy folder with out-of-date tourist information and scribbled notes, but that is often what we see.
And then owners tell me that no-one ever reads it anyway so why bother?
Well, you should bother and in this episode I tell you what I think are the most important elements in your Welcome Book. And…the best ways of delivering it.
Tweet: The #VacationRental Welcome book is an essential part of your guests welcome package http://ctt.ec/53feg+ pic.twitter.com/xK9I1WUI3uHere’s what I cover:
- Why your guide needs to look good and ways of creating something special
- The most important single page and the one that will get read
- Where to put your emergency contact information and it’s not in the back of the book
- What to put in the Quick Start Guide
- The importance of a Table of Contents and Tabs
- Where to put your appliance manuals
- Why personal recommendations are so important
- How to make your hospitality shine through
- The alternatives to a paper manual
- The PDF guide
- Why Touch Stay could be a solution
Links to resources covered in this episode:
Serial
Podcast Movement
Touch Stay
Shutterfly
Blurb
The Evolution of the Welcome Book with Andy McNulty
Property Manager Tools
The Vacation Rental Welcome Book
Send Voicemail