0 Shares How Viral Marketing Can Bring More Traffic Marketing your vacation rental does not always mean spending money. There are lots of ways of getting traffic to your listing or web site without parting with a cent, and this is all possible because of the way people use the web, particularly through social networking. Social scientists tell us that each person has a […]
0 Shares How Effective Was Your Marketing This Year? The end of the summer season is coming up and with it comes the opportunity to review your marketing strategy for the past year, and make some changes if necessary. Evaluating how effective your vacation rental listings have been is important, particularly if you are using a number of paid sites to advertise your property. […]
0 Shares Vacation Rentals Are Not Just For Summer With commercials for back to school products in full swing, it’s time to firm up the plans for fall and winter marketing of your vacation rental. This is the time to be creative and aggressive as the balance turns from low inventory and high demand, to a high number of available properties and a significant […]
0 Shares How to Make Word-Of-Mouth Marketing Work Results from a 2007 Yahoo Travel survey revealed ’that 61% of those questioned now go online for vacation recommendations. Travellers are no longer just searching for a hotel based on price, they are now mainly looking for user reviews, user ratings and photos.’ Sites such as Trip Advisor have areas where visitors can leave testimonials, […]
0 Shares How To Fill Those Last Minute Weeks Hot on the heels of the Globe and Mail article, I got a call from another freelance journalist looking for insights into rising gas prices and how it may (or may not) be affecting cottage rental occupancy this summer. I responded by saying that the impact of this issue shouldn’t be taken in isolation. There […]
0 Shares 5 Ways To Fill Up Your Empty Rental Weeks This may not apply to you if your rental cottage, cabin or villa is already fully booked for the summer. But if you have only just listed your property, or traffic is slow so far this year, it may be time to take some remedial action on your listings. Here’s my top five tips to […]
0 Shares Honesty Can Bring More Rental Guests – Honest! "If you are told you can’t have it – you want it more! Ever watched a child in a candy or toy store?" Lay My Hat Forum contributor I was reading an interesting thread on the Lay My Hat forum this morning. The gist was that the more honest you are about the shortcomings […]
0 Shares How to Create a Web Site Your Visitors will Love With the Cottage Life Show fast approaching, I’ve been spending the weekend doing some research for the seminars I will be presenting. Since one of the presentations is on Marketing Your Cottage Rental Profitably, I used a couple of hours early today to take a look at some cottage web sites to see what cottage […]
0 Shares Save Time By Including FAQs On Your Listing How much of your time is taken up by answering questions from your cottage rental guests? Questions about the length of the dock; the location of the nearest marina, Beer Store or supermarket; bed configuration or type of appliances, are common. It seems that as soon as I’ve finished answering a set of questions from […]
0 Shares 5 Tips to Boost your Bookings It’s that time of year for vacation home owners when the first flutterings of panic can set in. Maybe you’ve got a week or two booked; perhaps you’ve had lots of enquiries but few conversions so far; maybe you are already fully booked, in which case read no further! If the first two describe your […]
