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How-to-Be-a-Location-Influencer-on-Instagram-with-Thibault-Masson

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With 400 million monthly active users, and 70+ million users who access the platform daily, there’s clearly some potential for adding Instagram to our vacation rental marketing toolbox. And since it is free to use, and relatively easy to learn, there are few barriers to entry.

Some owners and VR marketers have embraced Instagram as their platform of choice so I naturally gravitated to one of these to get an experts view of how it should be used for the best effect and to create the most impact.

Thibault Masson has been a previous guest on Vacation Rental Success talking about his properties in Bali, St Barts in the West Indies and Paris, so it was a delight to have him join me again and share his insights into Instagram and how it has helped him to become a sought-after authority on his locations.

Tweet: Use #Instagram for your #vacationrentalmarketing? @tibostbartsbali tells why you should! http://ctt.ec/E77aT+ pic.twitter.com/Jh3m55sERq

There is a Khardashian connection too, that we should all take note of – not necessarily to find out how to attract the famous-for-being-famous – but to appreciate the spread and breadth of the platform’s tentacles.

Thibault talks about his primary goal for using Instagram which is to get people onto his list, and how from there he can promote the location and his property via his newsletters and informational broadcasts.

He shares how geotargeting can connect with people who are vacationing on the island of St Barts and are posting on Instagram in real time. Since a good proportion of guests return to the island, that instant connection to them is hugely valuable. Tibo’s tips

Because of his #1 destination status on Instagram as an authority for St Barts, other businesses see him as influential. Thibault explains how this works to bring more traffic to his websites and the conversions that have been made.

Thibault also shared:

How he surfed on the Kim Kardashian wave
Why the quality of Instagram followers is better than quantity
How ‘Did you Know’ quotes create authority
Why you should post things that matter to people who might come and stay at your properties
Ways to grow an Instagram account with Hashtags
What hashtags you should choose
What is clickable on an Instragram post and why that makes hashtags important
How geo-targeting works to connect with people in the vicinity of your property
The optimum number of posts per day
How to work with other tourism provider on share-for-share posting
How to build aBuilding hashtag lists and how to use notepad to store them
What Call to Action (CTA) to use in a post
How to create a template in Canva
Time savers and batch posting
Why automation on Instagram needs some manual input