0 Shares Do You Know Your Customers Persona – A Guide to Targeted Vacation Rental Marketing Marketing your vacation rental is an investment – it takes time and can eat up a significant amount of money – but done well can be profitable. But deciding on where to advertise, which social media platform to concentrate on, and how much to spend is challenging. It’s easy to part with money and hope for […]
0 Shares Tyann Marcink’s Top Ten List for Vacation Rental Property Photography This is a guest post by Tyann Marcinck of Marcinck Designs – Photographer, multiple vacation home owner and Mom of 3 boys. We wonder if she ever sleeps! 10. Clean the property. It may be common sense, yet it’s so very important. Have the housekeeper thoroughly clean before your photoshoot. Photographs show every little […]
0 Shares VRS040 – Affordable Design, Sexy Bedrooms, and Vacation Rental Branding with Mercedes Brennan When I first started in this business the overriding attitude seemed to be that the rental was the last resting place for everything no longer wanted in the primary home. It was where mattresses, old sofas and relics of yesteryear went to die. Sadly, a short time spent looking at listing sites shows these properties […]
0 Shares 5 Images that would drive me to book elsewhere – and it only needs one! How do you pick the property you will stay in on your next vacation? Do you go for the price? Perhaps the location, or maybe the beauty of the landscaping and exterior? Or is it the interior photos that will make or break your decision? I recently recorded a podcast inteview with Mercedes Brennan who talks about […]
0 Shares What this Vacation Rental Owner learned from a Podcasting Conference I’ve just come back from a great weekend where I was immersed in the podcasting world and can now proudly call myself a ‘geek’. At least that’s what the immigration officer at the airport seemed to think I was when I said I was going to a podcasting conference. I got that look. The one […]
0 Shares VRS037– How to get a Professional Photoshoot at No Cost with John McElligott We all know the value of great photos, and as listing sites become more sophisticated and WordPress themes offer greater choice, higher quality images are going to become necessary in order to compete in this market. Dwellable is leading the way with this and owners who are listing with HD photography are blowing the competition […]
0 Shares Why vacation rental owners and agencies should be podcasting – Part Two Part One of this post explained why I really believe that podcasting should be in your marketing plan, and this Part briefly explores how you can get started, and just how easy it is. I am not going to go into this too deeply as there are some really great tutorials available that provide everything […]
0 Shares Why vacation rental owners and agencies should be podcasting – Part One I’m super excited because as I write this, it’s only 10 days till I fly to Dallas for the first ever Podcast Movement Conference. This looks to be an amazing event showcasing some of the top experts in podcasting with keynote presentations, topic specific sessions and a range of panels featuring podcasters who are making […]
0 Shares VRS029 – How to Get Paid for your Pad – The Airbnb Experience with Jasper Ribbers Just a few years ago, when Airbnb hit the market, it was seen as the platform where you advertised your spare room for a few dollars, and on occasion you could actually have people to stay there when you were on vacation. It seemed to target the ‘couch surfing’ market in urban areas so if […]
0 Shares How to get your Vacation Rental guests to market for you – send them a photo book! What a great weekend! Three days of excellent content from 12 industry experts, six thousand attendees and a hugely active forum bringing many owners together – the Vacation Rental World Summit appeared to be a big success. No doubt there will be a lot of feedback over the coming weeks, but from what I heard, […]
