All posts in "Vacation Rental Marketing"
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Move Over Mom! – The Kids are Making the Vacation Decisions

We’ve never done a statistically significant study in our rental agency to see who makes the vacation rental decisions but we do know that women are the primary inquirers, and feature predominantly on rental agreements as the lead guest. Increasingly, we are hearing from them that they were not the final arbiters in the choice […]

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Are You a Dinosaur….or Vacation Rental Mobile Ready?

I don’t like to label myself, but in issues of technology I find myself overwhelmed sometimes with the speed of progress, the wealth of new gadgets and gizmos, and most of all, the ability of my 2 year old granddaughter to operate an iPad. My label would be ‘recovering dinosaur’! I’ve seen the light and […]

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VRS046 – The vacation rental mobile revolution with Kirby Winfield of Dwellable

When a vacation rental experience is bad, most people would just write a poor review, shrug it off and put it down to experience. Fortunately for us, the founder of Dwellable, Adam Doppelt didn’t let it rest. In the same way he helped people discover new restaurants when he co-founded Urban Spoon, so Dwellable aims […]

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On the Plus Side – A look at Google+ with Alan Egan

  Guest post by Alan Egan – RentMoreWeeks.com     In this article we are talking social media and Heather has asked me to share some tips on the ins and outs of Google plus. There’s a lot to Google Plus so I thought that I would share some basic reasons for signing up and getting involved and […]

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VRS044 – Extreme Vacation Rental Property Makeover with Amy Firmani and Matt Landau

If you are a reader of Matt Landau’s excellent Vacation Rental Marketing Blog, you have probably been following his amazing website makeover series. If you are not familiar with Matt, this is a great introduction to some of his work. Several months ago, Matt launched the Makeover – a project where he took an under-performing property […]

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Create A Vacation Rental Marketing Funnel – How to suck your guests in!

Being competitive in this industry gets more difficult by the day. There’s no easy route any longer. Just piling more and more money into the big listing sites may get you to the top of the pile, but that’s no guarantee people will stay any longer on your listing. You know you have to have […]

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5 Super Useful Information Sharing Platforms for Your Vacation Rental Business

Some years ago I had a ‘discussion’ with my better half about the value of using images in our pre-arrival information material which I thought were pretty boring and dense with too much text. He’s an ex-military man who spent a full career following protocols and standard operation procedures, so he felt the idea of […]

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VRS042 – Creating a Vacation Insider Guide with Andy McNulty

My guest on this episode is passionate about the vacation rental business, and although he doesn’t own a property himself, he has been a powerful advocate for delivering great information to guests, for many years. Back in 2007, Andy McNulty, together with a business partner, founded Getaway Earth. The site aimed to create a space […]

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The Anatomy of a Successful Vacation Rental Listing Part One- The Headline

The Source (formerly Radio Shack) in Canada has been running an ad for a couple of years with the ‘I Want That’ theme. A little weird, but it says where we are now in the crowded retail space – if something grabs our attention sufficiently, it’s usually enough to draw us in to finding out […]

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VRS041 – How to be Successful in Airbnb with Glenn Cooley

Earlier this year I interviewed Rex Brown of Holiday Rental Mastery in Melbourne and he shared his excitement at the success of his Airbnb listing in booking his city apartment. A few months later, Jasper Ribbers promoted his new book, Get Paid for Your Pad – a host’s guide to Airbnb. And now, this week I […]

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