0 Shares Marketing Yourself and Your Vacation Rental on Twitter – Making Connections in 140 Characters I make no secret of being a Twitter user. In fact if you take a look at my profile it won’t be long before I cross the 8000 tweet mark, which isn’t a big deal if you look at the likes of Perez Hilton at nearly 180,00 but for someone in a small niche (vacation […]
0 Shares Getting Personal The Key to Attracting the Right Rental Guests We are real people, not anonymous booking staff. We’ve sweated years to create a beautiful space we want to share with our guests. And we are offering it to real people – not anonymous families that will come and go without us knowing a thing about them. […]
0 Shares VRS007 – Mastering social media for vacation rental with expert Evelyn Gallardo In this session of Vacation Rental Success, I’m delighted to welcome Evelyn Gallardo who I met for the first time at the Home Away Summit in Phoenix. She was a member of a panel delivering a social media workshop over the afternoon on the first day, and had my attention from the get-go after getting […]
0 Shares VRS006 – Getting Analytical with VR Marketing Expert, Matt Landau I’m still buzzing from my trip to Phoenix to the HomeAway Summit which was an amazingly valuable weekend. The best part of the trip was the networking and the tremendous professionalism and enthusiasm shown by the 350+ vacation rental owners who attended. I talked to owners with properties in Costa Rica, Panama, British Columbia, and […]
0 Shares No Small Potatoes – A Review of an Idaho Vacation Rental Listing I met some great people at the Home Away Summit and you’ll be hearing about them over the next few weeks, in blog posts and a few podcast interviews I have lined up. Freshest in my mind are Jim and Paula Davy who I had the pleasure of sharing a cab with on the way […]
0 Shares What Chris Hadfield can Teach us about Out of This World Marketing There’s a lot of famous Canadians and we’re proud of most of them. James Naismith was the Canadian sports coach who introduced the world to basketball in 1891; Scott Abott and Chris Haney invented the game of Trivial Pursuit ( there’s a board in each of my cottages); James Bombardier is responsible for the snowmobile, […]
0 Shares Why Free Is Not What It’s Cracked Up To Be The Price of Free It’s hard not to be attracted to a free listing or a free template to build a vacation rental website. You won’t have to look hard to find blog posts and articles suggesting you use them – after all there is no cost to doing so and why wouldn’t you? It’s […]
0 Shares 9 Photographs You Should Not Have On Your Site There’s no arguing that quality photos can deliver conversions. It just makes so much sense to spend time on staging a room before taking the picture that will convince a site visitor to book your place rather than the competition. Whereas taking decent images was only in the realm of professional photographers ten years ago, […]
0 Shares Keep Them Engaged: 3 Social Media Networks for Vacation Rentals Guest post by Matt Smolsky of Perfect Places.com Social media figures heavily in the plans of many cottage rental owners and managers in 2013. In fact, according to a survey conducted by Perfect Places Vacation Rentals, social media is a respectable 3rd to paid and free listings as a marketing tool. Social media even […]
0 Shares Vacation Rental Staging – Bathrooms Getting great photos of your bathroom can be challenging and many people don’t include them in a listing. In fact, an owner mentioned to me recently that since the room is not in constant use like the living areas, it doesn’t need the same time spent on it as say, staging the bedrooms. Wrong! We […]
